A Frill alternative with the whole toolkit in one plan
Frill covers feedback boards, voting, roadmaps and announcements, then publishes privacy, surveys and white-labelling as paid add-ons on top of the plan.
Loopful puts the same toolkit in one plan. Public, private and internal boards, NPS surveys and polls, a roadmap, a changelog and release emails are all included from the start.
Nothing to bolt on later, and a free plan to prove it on first.
Loopful vs Frill at a glance
Loopful and Frill both give customers a place to post ideas, vote on what matters, follow a public roadmap and read what shipped.
The difference is how much of that arrives in the box.
Frill publishes tiers with privacy, surveys and white-label as separate add-ons, and offers a trial rather than a free plan. Loopful includes all of it on every paid plan and runs a free forever tier underneath.
| Loopful | Frill | |
|---|---|---|
| Customer feedback boards | Yes | Yes |
| Feature voting | Yes | Yes |
| Public roadmap | Yes | Yes |
| Changelog & updates | Yes | Yes |
| Private & internal boards | Included | Published as a paid add-on |
| Native NPS surveys & polls | Included | Published as a paid add-on |
| Customer participation | Unlimited | Not published as a limit |
| Team access | Unlimited team members | Unlimited admins on paid tiers |
| Billing model | Flat per workspace | Tiered, plus add-ons |
| Free plan | Yes, free forever | Trial only |
| Paid plan starts at | $15/mo | Around $25/mo, before add-ons* |
*Frill pricing based on publicly available information checked August 2026. Privacy, surveys and white-label are published as paid add-ons on top of the plan price. Prices and features may change; check Frill directly for current information.
Why Loopful is the stronger choice for customer feedback
Everything in the plan, not on a menu
Private boards, NPS surveys and polls, a custom domain, the embeddable widget, insights and the API are part of Loopful rather than extras you price up separately.
You can see the whole bill before you start, and it does not move when you switch something on.
Surveys belong next to your feedback
Feature requests tell you what customers want. Surveys tell you how they feel about what you already shipped.
Loopful runs NPS surveys and polls in the same place as your boards, so both kinds of signal sit against the same customers.
A free plan, not a countdown
A trial asks you to prove the value of a feedback board in a fortnight, before most of your customers have even found it.
Loopful’s free plan has no deadline and no cap on how many customers can post, vote or comment. Move up when you want more, not when the clock runs out.
More than a feedback board
Loopful brings the tools around customer feedback together, so your team can move from listening to deciding to shipping without losing the context in between.
- Feedback boards & voting
- Collect ideas, requests, problems, votes, and conversations in one place.
- Prioritization & customer segments
- Understand demand in context and see what matters to different groups of customers.
- Public roadmap
- Show customers what you're considering, planning, and building.
- Changelog & release emails
- Publish what ships and automatically close the loop with the people who asked for it.
- NPS surveys & polls
- Ask targeted questions and capture structured customer feedback alongside feature requests.
- In-app portal & embeddable widget
- Bring the feedback experience directly into your product.
- Insights & activity
- See how feedback evolves and keep your team aligned around customer demand.
- API, webhooks & SSO
- Connect Loopful to the rest of your product and workflow.
Loopful pricing
Full comparisonunlimited everything, 1 workspace
unlimited workspaces, no branding
Try Loopful as your Frill alternative
The best comparison is the one you can make with your own customers and your own feedback.