About us
Built by product people, for product teams
Loopful comes from a simple observation: the more people love your product, the harder it gets to keep track of what they are asking for.
I’m Adrian, and alongside building Loopful, I’m also a Product Manager for a SaaS product used by more than 1.2 million active users. Over the past years, that role has given me the best possible training for building this product: every day, I read what users are asking for, help turn that feedback into decisions, and see what happens after those decisions reach the product.
It arrives from everywhere at once
At that scale, people tell you things constantly, and they tell you everywhere. Support tickets, sales calls, Slack threads, app store reviews, a stray reply on social, and the occasional email that opens with "quick idea" and runs to nine paragraphs.
None of that is a bad problem to have. It is what success sounds like. It is just genuinely hard to hold in one place.
Spreadsheets and trackers only solve half of it
For a while the spreadsheet is wonderful. Then it has 900 rows, three people keep their own copy, and nobody is quite sure whether row 312 already shipped. Demand becomes anecdotal, and the loudest request starts to look like the most wanted one, which it rarely is.
Better organized teams move all of it into Asana or Jira, and that genuinely fixes the internal half. Engineering knows what is in progress, and the sprint board is honest.
None of it is visible to the person who asked, though. They cannot see whether their idea was read, planned, started or quietly dropped, because those tools were built for the team, not for the customer.
But the silence is the real problem
Someone takes the time to tell you how to make your product better, and then usually hears nothing back, even when you go on to build exactly what they asked for. The loop stays open.
That is true almost everywhere in this industry, not at any one company, and it is a solvable problem rather than an inevitable one.
So we built the tool we wanted to have. One place where feedback lands, where users vote so demand is visible instead of anecdotal, where a public roadmap answers "what are you working on?" before anyone has to ask, and where shipping something automatically tells every person who wanted it.
We called it Loopful because a feedback loop is the one loop worth being stuck in. Everything here is built to close it, preferably before your spreadsheet reaches row 900.
What we believe
A few opinions we build with
Volume is not demand
One customer emailing five times is not the same as five customers asking once. Votes and segment weighting tell you which is which.
Silence is the real bug
Collecting feedback and never replying is worse than not asking. If someone voted for it, they hear from you when it ships.
A roadmap is a promise
Publishing one is scary, which is exactly why it earns trust. Ours is interactive, not a document nobody updates.
Free should be usable
Not a demo with the good parts removed. The Free plan runs a real board, a real roadmap and the widget, with no time limit.
Your users, your data
No reselling, no ad profiling, no training anyone else's model on what your customers told you. Export it whenever you like.
Good software wins
It loads quickly, protects your data, and feels obvious from the first click. You should be able to focus on your work, not on learning the tool.
The loop
Four steps, and the one everyone skips
Most tools handle the first three. The fourth is the one that turns a feature request into a returning customer.
Who we are
Built close to the customer
We believe the best products are built when the people making decisions stay close to the people using them. That is how we build Loopful.
Adrian Rus
Head of Technology · Co-founder
Adrian is the brain behind Loopful's technology. He designed and built the platform, and he still writes the code that keeps it fast, secure and running every day.
[email protected]
Bianca Rus
Head of Marketing · Co-founder
Bianca oversees the partnerships and marketing side of Loopful. She also runs the blog and our social accounts, so if you have come across us somewhere, that was probably her work.
[email protected]Close your own loop
Start free, collect feedback in one place, and see what your users care about most.